It all started with a photo. The iconic image of a swimmer jumping with Barcelona in the background was published in ‘Time’ magazine as a preview of the 1992 Olympicsthus becoming the best camera shot in the history of the Olympic Games.
The municipal swimming pools of Montjuic have since then been a visual attraction in which artists from all over the world participate, being Dua Lipa the latest example with the music video for his song ‘Slow’. Before her it was Kylie Minogueboth inspired by the same photograph.
The image was taken a year before the Olympic Games by the photographer Bob Martina moment that the image consultant of this Olympic event talks about, Luis Bassat. “Creativity is finding something that suggests to you that things can be done in a different and better way,” he explains.
The photograph was taken in the spring of 1991, with the photographer standing on scaffolding with the assistance of a British athlete. “Barcelona was a gray and industrial city… the city was cleaned and we thought that we had something to say to the world. We can’t see the swimming pool, it’s a splendid image today,” adds Bassat.
30 years later, the success of this photograph is still attempted to be reproduced, remaining in the collective imagination. By the way, the swimming pools They are municipalso you don’t have to be a pop diva to enjoy the best views in town.